At American Family Insurance, we believe people are an organization's most valuable asset, and their ideas and experiences matter. From our CEO to our agency force, we're committed to growing a diverse and inclusive culture that empowers innovation that will inspire, protect, and restore our customers' dreams in ways never imagined. American Family Insurance is driven by our customers and employees. That's why we provide more than just a job – we provide opportunity. Every dream is a journey that starts with a single step.

CHICAGO & MADISON, Wis.--(BUSINESS WIRE)--Arturo, an artificial intelligence (AI) and deep-learning property analytics start-up, announced today the close of Seed Series Transaction, with lead investor and Arturo co-developer American Family Insurance. Following the close of the transaction, Madison-based American Family Insurance will remain a customer as well as an investor in Arturo. Arturo grew out of investment and more than three years of research by American Family Insurance on the application of artificial intelligence (AI) and deep learning to satellite, aerial, drone, and ground-level imagery to accurately assess physical property characteristics for residential and commercial properties. Arturo's AI-powered analytics generate detailed property information often in under five seconds. It enables a variety of businesses that insure, lend, invest, or manage residential or commercial properties to make more informed decisions and better manage risk with the most up to date information available.

The insurance industry is not the only focus of the Madison, Wisconsin-based startup accelerator, gener8tor, but insurance is its oldest and largest operational sector. Founded in 2012 by attorneys Troy Vosseller and Joe Kirgues, gener8tor seeks out startups from around the world and from diverse industries to participate in its programs. Initiated in Milwaukee and Madison, Wis., the company expanded to Minneapolis, Minn., last year and in 2018 will move into Cincinnati, Ohio. On average, five startups are selected to go through each accelerator program. "We make a cash investment in exchange for a small portion of equity in those startups," Vosseller said.

Three stages, a packed football stadium overlooking Lake Michigan, decked out luxury suites. But some attendees might be star-struck by the industry heavyweights in attendance at the OnRamp Insurance Conference, which takes place at Chicago's Soldier Field on April 12. The one-day event is designed to bring together startup entrepreneurs, insurance company representatives and investors for a highly programmed mixer in which innovators and those seeking entrepreneurial talent or investment opportunities meet, network and learn from each other. Troy Vosseller, co-founder of both the OnRamp Conference Series and the startup accelerator, gener8tor, that spawned the conference series, says 30 insurance carriers will be participating in the event this year. Each carrier will "have their own suite or luxury box. They'll be populated typically by people from their corporate venture capital, corporate innovation, strategy or business development teams," he said.